Survey is a method to
obtain Consumers Opinion, covering one or more aspects of
the product or services.
Surveys prior to launch of the product
or services help to gauge the market trends and preferences
and post-launch survey identifies the level of acceptability
of product and so that ways and means could be found for
improving their market presence.
As all views, comments, opinions, reaction,
suggestions or information of “consumers’ verdict”
as are factual and hence needed to be fully evaluated before
survey results are finalized. Surveys contribute immensely
to market research. For example (an X brand air conditioner
was super in performance and price compared to other brands
in the market but it was not in demand. Survey revealed
the consumers’ choice and a lighter model introduced
later was a runaway success.)
Opinion Polls, Popularity
surveys, product Surveys, Population
Surveys, telephonic leads for personal or home
loans etc. come under the term survey. These are
conducted either online or offline. However, or focus is
son online surveys. Online surveys are either web or email
based. Web based survey will be of greater advantage over
other forms of online survey.
Before commencement, a survey format is
designed by the research team to include all the points
intended to be surveyed. Simple and direct questions will
evoke genuine response. Lengthy, leading, offensive or too
personal questions should be avoided. Then competent and
well-trained team or teams are chosen to conduct the surveys
smoothly and on time. . Time and topicality are inter connected
to the subject and ongoing events in many online
surveys viz. opinion poll before scheduled elections
or players popularity at a given time.
With the advent of computer era and revolution
of Internet, Paid
Online surveys are most preferred as it involves no
personal contacts or any appointment or time or place. The
customer can respond to online surveys
sitting at home or from place they happened to be present.
Often the surveys begin after the contacted
person agrees to be surveyed and all the questions are to
be answered online in the designed format. It takes about
7 to 10 minutes in general and you get some rewards.
| Advantages |
|
To Customers:
- Opportunity to express their views or opinion
on a product or service.
- Product betterment and price cuts
- Costumers Glory and awareness
- Boost to Consumer movement
- Gifts and prizes
|
To Business:
- Identification of market presence
- Important clues to improve their product &
market
- Customer data base
- Publicity and advertisement
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Some surveys related artciles
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